Linked accounts
Devs run alt accounts to recycle a reputation after a failed launch. LENS surfaces the X accounts tied to the same wallet or funding source, so a "new" builder with a buried history is exposed.
How identities get linked
People are easy to rebrand; wallets and funding trails are not. When a dev abandons a burned account and starts fresh, the new profile still tends to touch the same wallets, or get funded from the same source. LENS follows those on-chain threads to connect a clean-looking new account back to the launches it would rather you did not see.
Why it matters
The whole value of a reputation is that it cannot be reset on a whim. Linked-account detection restores that: a builder with a real track record keeps it, and a serial rugger cannot simply open a new handle and start the con over with a blank slate.